Online Advertising

Online advertising - is simply advertising that is done over the Internet. For those interested in such a strategy, there are a advertising mediums. While the effects of online advertising are still being studied, it is a rapidly-growing segment of the advertising dollar.

As more people turn to the Internet as a source for dailnumber of options and some have found a way to advertise online through things that do not appear to be traditional 

y news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising is expected to increase from 6 percent of all money spent for advertising, to 12 percent or more. That could signify the beginning of a fundamental shift in how all advertising dollars are spent.

It is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue. Many attribute some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well. This is especially true of the young adult male audience, which is a target  demographic of many advertisers.

Email Advertising

A company that delivers its sales messages directly to prospects through an email address practices email advertising. These commercial emails usually include links to websites. The consumer can click on the links to purchase a product, or get more information about it. The marketer then tracks the number of emails opened, and the number of times the links in the email were clicked. Finally, the marketer can track the conversion rate, which is the number of sales completed as a result of the email advertising campaign.

Many marketers now use only opt-in lists, so messages are not considered to be spam. Spam messages are unsolicited bulk emails sent to people who did not request to receive such email. Generally, these lists are created when a consumer requests to receive information and sales messages from a specific company.

Some opt-in lists are built for the purpose of allowing other companies to use them. In this instance, the customer opts in to receive email messages on a specific topic from various companies. Marketers can then rent these lists, or have the list owner send an email out on behalf of the marketer. This is also known as an email blast service, or an opt-in emailing service.

Email advertising users face some challenges as well. The sheer volume of email a person receives makes it hard for a single message to stand out and be noticed. Even opt-in email can end up the recipient's bulk, or junk, mail folder, since the email is sent to many prospects at once. Many consumers empty these folders without even looking at the contents.

Personal Info

 

I am Gabriel Jay Baril 20 years old taking Bachelor of Science in Computer Studies at Filamer Christian University. My goal in life is to finish my studies and help my Family in Financially, and my ambition is to become successful businessman someday.

Pay-Per Click Advertsing

Pay per click advertising (PPC) is a widely used form of paying for advertisements on the Internet. This method of charging advertisers for clicked links is usually credited to Bill Gross, The idea of pay per click advertising was first introduced in 1998.

The basic premise of PPC advertising is that people who purchase links on search engines or on sites that employ search engine ads, like blogs, only pay for their ads when a customer clicks on the advertisement link. Fees vary considerably. Search engine terms or keywords that are used frequently cost much more on a per click basis than do ones that are searched infrequently.

Many people may be familiar with pay per click advertising as offered by search engines like Google. Most other search engines have some form of this marketing strategy for commercial clients. Many search websites have two separate ways in which your ads can be featured. In sponsored match pay per click advertising, ads show up on search engine pages. When people search for a term, if your ad is related, it may pop up, often to the side of search engine results.

The other form of pay per click advertising is called content match. When people create private content driven websites, they can choose to participate in programs that allow ads to run on their pages. They usually are reimbursed on a pay per click basis too, though they only make a percentage of the total the advertiser pays. Search engines look for ads that will match content on private sites, so that people interested in the content would also be the most likely customers for any ads shown.

Banner Advertising

A banner ad is a rectangular image featured on a website which acts as a portal to the advertiser’s site once clicked on. Whereas original banner ads featured little more than images and text, many of today’s banner ads are interactive, featuring flash animation, video, and audio to attract the audience’s attention. Banner ads are a main component of cooperative Online advertising and "pay-per-click" advertising, which is unique to the Internet.

A banner ad might use text or sound to beckon the audience to click on or "mouse-over" it in order to effect some change in the ad’s animation. For example, some banner ads challenge the viewer to click on a moving target or answer a trivia question, thereby engaging the viewer to participate in a game within the ad itself. Moving banner ads, which slide across the screen to attract the viewer’s attention and obstruct his or her view of the web browser, often monopolize bandwidth and are sometimes purposely difficult for the viewer to close. These types of ads are typically seen as an annoying, if not unethical form of web advertising.

Along with direct mail, pop-up ads, and text hyperlinks, the banner ad is one of the main models of advertising deployed by websites that wish to advertise their products or services online. Websites that want to use banner ads have the option of participating in a link exchange with other websites that generate the type of traffic they want to receive on their own site. For example, a web design company and a tech writer may agree to host a banner ad for one another on their respective sites. Instances where two competing websites participate in a banner ad exchange, such as a web designer hosting an ad for another web designer, are examples of cooperative advertising.

Direct Mail

  
Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used to maximize potential response.

It is used in many different situations, limited primarily by the imagination of the advertiser. Stores typically use direct mail to advertise new products or to distribute coupons. Charities typically use it to raise money or recruit volunteers. Almost any sale pitch can be made by direct mail.

Since consumers often throw away mail associated with ads, marketers were challenged to ensure that consumers read their ads. Direct mail marketers now use a variety of techniques to ensure that the recipients open their envelope. Some go to great lengths to make the envelope and mailing appear personal, even using special computer fonts that look like handwriting. Others will target the mailing to the most-likely customers by using targeted mailing lists. Many direct mail marketers have realized that one of the biggest challenges can be getting the reader to simply open the envelope and read the ad.

Direct mail has entered the world of the internet, and many of the same techniques are showing up electronically in email. Some advertisers now send emails with ads to large groups of consumers.

They take advantage of the relatively low cost of obtaining a long list of email addresses and the little time needed to mail to thousands or millions of people. Perhaps not surprisingly, many computer users reacted by deleting what they perceive as "junk email".

Mailing List

If this is your first time looking for mailing lists for sale, there are some things that you should know. First of all, the list that you choose is the most important aspect of your direct marketing campaign, whether it is direct mail, telemarketing, or e-mail marketing. With 50,000 available on the market today, finding the right mailing lists for sale can be a difficult task.

But not AllMedia work for you. Since 1981 we have helped clients secure the lists they need for a successful sales campaign. There are many lists out there that are old and inaccurate, leading to wasted time and money reaching for people who aren’t even there. But AllMedia knows the reliable sources, taking the guesswork and risk out of buying them yourself.

FINDING MAILING LISTS FOR SALE IS EASY WITH ALLMEDIA

AllMedia takes care of every detail of your lists for you, so you can focus on your campaign. We start by reviewing your materials, learning your company, and determining who your target market is. Then we search the lists, looking for the best prospects. AllMedia sends you a full review and recommendations tailored to your campaign goals and your budget.

With AllMedia on your side, you also get the benefit of our buying power. AllMedia brokers millions of contacts each year, and with that volume we can get your lists at the best price possible, sometimes half of what our competitors charge. We tighten your scope even further by selecting the demographic profile that is most likely to respond to – and buy – your offer.

AllMedia has access to all types of mailing lists for sale including:

• Business mailing lists
• Consumer mailing lists
• Response lists
• Subscriber lists
• Association lists