Pay per click advertising (PPC) is a widely used form of paying for advertisements on the Internet. This method of charging advertisers for clicked links is usually credited to Bill Gross, The idea of pay per click advertising was first introduced in 1998.
The basic premise of PPC advertising is that people who purchase links on search engines or on sites that employ search engine ads, like blogs, only pay for their ads when a customer clicks on the advertisement link. Fees vary considerably. Search engine terms or keywords that are used frequently cost much more on a per click basis than do ones that are searched infrequently.
Many people may be familiar with pay per click advertising as offered by search engines like Google. Most other search engines have some form of this marketing strategy for commercial clients. Many search websites have two separate ways in which your ads can be featured. In sponsored match pay per click advertising, ads show up on search engine pages. When people search for a term, if your ad is related, it may pop up, often to the side of search engine results.
The other form of pay per click advertising is called content match. When people create private content driven websites, they can choose to participate in programs that allow ads to run on their pages. They usually are reimbursed on a pay per click basis too, though they only make a percentage of the total the advertiser pays. Search engines look for ads that will match content on private sites, so that people interested in the content would also be the most likely customers for any ads shown.
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